Fashion Merchandising

Merchandising in a clothing store is a set of actions aimed at optimizing the location and presentation of goods to increase sales.

Key tasks of clothing merchandising:

1. Attracting customers' attention. Properly organized displays and bright accents help to highlight key products and attract the attention of passers-by.
2. Stimulating impulse purchases. Placing popular and complementary products in areas of high activity helps to increase the average receipt.
3. Optimization of retail space. Efficient use of store space helps to present more products without losing customer convenience.
4. Ensuring customer comfort. Convenient arrangement of goods, navigation and the appropriate atmosphere make the shopping process pleasant and fast.
5. Increase brand awareness. Harmonious store design strengthens brand awareness and creates an impression of professionalism.

The Basics of Fashion Merchandising

Layout of goods

The layout of clothing in a store is of strategic importance. New collections and premium items should be the first to attract customers' attention, but it is important to avoid overloading the space with expensive goods so as not to create a feeling of inaccessibility. The distribution of items on the shelves should be logical, taking into account their purpose and price category. Place new collections and sale items in different parts of the store.

Accessibility of goods

Customers should easily interact with the products. Products that need to be sold in the first place should be located at eye level. This makes them as visible and easy to see as possible.

Readable price tags

Informative and bright price tags provide comfort for customers, helping them to quickly navigate the cost of goods.

Store atmosphere

Lighting, music, smells, and even temperature affect customers' emotions.

Dynamic layout

Regularly changing the location of goods keeps customers interested and encourages them to explore new areas.

Keeping the shelves full

Ensures that customers can fully familiarize themselves with the assortment. Empty shelves can lead to the loss of customers who leave without buying.

Approaches in a Clothing Store

There are several approaches to organizing merchandising, which can be adapted depending on the store format and target audience:

• Seasonal approach. Goods are arranged depending on the season: summer clothes in the warm season, winter clothes in the cold season. This approach helps customers quickly navigate the available assortment.
• Price approach. The division of goods into price categories allows customers to easily find products that match their financial capabilities.
• Style approach. The organization of merchandise by style (casual, classic, sports) helps customers find the right look without any extra effort.
• Thematic approach. It is used to create atmospheric zones (for example, themed corners in honor of a holiday).

Modern stores are increasingly using an integrated approach, combining several methods to achieve maximum effect.

Fashion Visual Merchandising

Visual merchandising is one of the key elements of attracting customers. It is based on creating an attractive atmosphere and presenting goods in a favorable light.

1. Design of shop windows. The first impression of a store is formed on the basis of the shop window. Bright, themed and seasonal displays attract the attention of passers-by.
2. Lighting. Spotlights are directed at key products, creating accents. Fitting rooms use soft but bright enough lighting.
3. Use of mannequins. Demonstrating clothes on mannequins helps customers imagine how a particular look will look in real life. This approach not only attracts attention but also significantly increases interest.
4. Accent zones. The use of decor, mirrors and bright elements to highlight certain areas helps to focus customers' attention.

Correct Layout of Goods in a Clothing Store

Effective layout of goods is not only beautiful, but also practical. The main aspects:

1. Zoning. The correct distribution of zones for men's, women's and children's clothing makes it easier to find the right product. 
2. Spatial arrangement. Clothes should not be overcrowded on hangers or shelves - it creates a feeling of clutter.
3. The rule of three. Up to three colors or accents should be used in showcases and halls to create an aesthetic look.
4. Additional products. Placing accessories next to the main clothes stimulates additional purchases.

To achieve the best results in fashion merchandising, it is recommended to use modern tools such as PlanoHero. The service allows you to create special equipment for placing clothes on hangers. A rack with a hanger arc is ideal for clothing stores and helps to create a functional and aesthetically pleasing layout of clothes. 

This platform will help you create an effective planogram for your clothing store, optimize product layout and improve customer experience. The intuitive interface and analytics allow you to quickly adapt your store to changing market conditions.

Space Zoning

A clothing store should be convenient and attractive to customers. For this purpose, the space is zoned:

1. The entrance area is an adaptation zone where customers get acquainted with the store's atmosphere.
2. The central zone is the area for demonstrating new collections and trendy items.
3. The “wall of power” is the right side after the entrance, where premium goods should be placed.
4. The checkout area is an ideal place to place inexpensive accessories. These can be belts, scarves, jewelry that complement the main collection. Such merchandise are often bought on impulse, which increases the average receipt.

Seasonal Merchandising of a Clothing Store

Seasonal merchandising focuses on the relevance of the assortment. Changing collections according to the season allows you to draw customers' attention to the most popular products.

• Seasonal products are placed in prominent places so that they are the first thing a customer sees.
• Wardrobe and accessories in seasonal collections should be placed in the middle, at eye level, so that they are easy to see.

The PlanoHero service offers tools for working with the planogram of clothes in the store. In addition to shelving with an arc, you can create any equipment for other products and quickly customize the layout, taking into account sales and product parameters.