The Best Planogram and Merchandising Software For Retailers

Effective merchandising and competent shelf layout management is the key to the successful functioning of any retail business. In today's world of technology, planogram creation software is becoming not just an assistant, but a must-have tool for retailers.

What is a Planogram?

A planogram is a schematic representation of the arrangement of goods on store shelves that takes into account their quantity, order of layout and strategic placement to maximize sales. It is an important tool for trade organization because it allows for efficient use of retail space and increased customer satisfaction.

Benefits of using planograms:

• Customer convenience: Customers find the right product faster, which increases loyalty to the store.
• Increased sales: A logical and attractive grocery store layout encourages impulse purchases.
• Efficient inventory management: Clear distribution of goods helps avoid stock-outs or overstocked shelves.
• Space management: Planograms optimize the layout of products by taking into account shelf sizes and assortment.

It is especially important to use planograms in grocery stores, where product layout directly influences consumer choice. In this case, the planogram helps not only to sell, but also to create a comfortable atmosphere for customers.

Why Do You Need Planogramming Automation?

Manual creation of planograms takes a lot of time, and mistakes can lead to loss of income. In modern retail, automating processes is key to improving efficiency, and that's where PlanoHero comes in.

PlanoHero is a store layout automation software product that provides the whole process of planogramming: from creating a store plan equipment and planograms to controlling the quality of the in-store layout execution. 

In addition, PlanoHero takes into account the following aspects:

• Assortment optimization based on sales analysis.
• Mobile app for easy checkout and management of product display in the grocery store or supermarket.
• Integration via the Connector tool. A convenient tool that allows you to set up automatic data upload to PlanoHero service and control the process in real time.

How to Create Planograms Correctly?

When creating an effective product layout planogram, you should take into account the following aspects:

1. Product features: Products with fast turnover (FMCG) should be located in areas accessible to customers.
2. Customer experience: Store layout should be logical so that customers can quickly find the right assortment.
3. Category Management: Grouping goods into categories makes it easier for customers to choose and improves sales efficiency.
4. Sales analysis: Demand data helps optimize product placement.
5. Attention zones: Heat maps allow you to place popular merchandise in the most prominent places.

Pros of Using a Planogramming Program

PlanoHero planogramming software helps you solve key retail challenges. It optimizes the layout of goods in the store using real data on sales and customer movement. Process automation allows you to save time, especially when creating planograms for large retail chains. Planograms created in this service provide convenience for shoppers, improving their customer experience, and also allow visualizing the arrangement of goods in 3D for clarity and ease of implementation.

PlanoHero Planogram Service Functionality

PlanoHero merchandising software provides retailers with the following tools to manage their layout:

• Quickly create planograms: The service allows you to quickly and easily create layouts based on space and product categories.
• Checkout progress: The mobile app allows staff to check shelf compliance with approved plans in real time.
• Performance analytics: Reports and visualizations help you measure the impact of layout on sales.
• Automatic data updates with Connector: There is an automatic data update, but there is no synchronization with other store systems. Automatic data updates are performed through the Connector tool.
• Seasonal and Promotions Planning: Allows you to quickly update planograms, place seasonal and promotional items, and rotate them.
• New Product Layout: Allows you to find the best shelf space for new merchandise. This makes them more visible, builds awareness and drives initial sales.
• Store Plan Builder. The program allows you to draw supermarket halls and customize parameters.