Layout in Stores During Christmas Sales

The layout of goods during the Christmas sales period requires from stores a clear planning, strategic approach and efficient use of resources. According to statistics, revenue during the festive months can be up to 2-3 normal monthly turnovers. For stores, it represents not only an opportunity to increase revenue, but also a chance to strengthen customer loyalty, expand the customer base and stand out from the competition.

Features of the Christmas Sales Period

The Christmas season is the time when customer activity reaches its peak. It is important to prepare the store in advance to meet customer expectations. This includes creating attractive offers, planning the Christmas sale, decorating the retail space and optimizing logistics.

Analyze Previous Sales

Study the data from last year's season. Which product categories were in highest demand? Which promotions worked best? Using PlanoHero's analytical tools, you can identify key metrics that will help you plan your season more effectively.

Assortment Definition

Your store assortment over the Christmas period should be carefully selected. Include both running items and seasonal items that will create a festive mood. 

Add to the main assortment the top selling items that are traditionally bought during the holiday season. These might include:

Food items. Pay special attention to products with traditional Christmas significance: fish, deli meats, baking ingredients, sweets, beverages.

• Gift Sets.
• Toys and souvenirs.
• Decor items.
• Gift certificates.

Holiday Decoration of the Retail Space

Christmas decoration of the store plays a key role in attracting customers. New Year's window display should be bright, stylish and in keeping with the spirit of the holiday. Decorate the front, windows and interior halls of the store with garlands, Christmas trees and themed accessories. Select a playlist with Christmas tunes. The aroma of pine, citrus or chocolate will help create a cozy atmosphere. A great option is to purchase special gift bags that will help your customers avoid the hassle of finding the right packaging for their purchases.

The use of island shelving will help to improve the layout of goods and attract attention to promotional offers. In PlanoHero service you can create a shelving unit with round or rounded shelves. Thanks to its design, such equipment allows you to maximize the available space, placing goods on all sides, which significantly increases their visibility and accessibility to customers.

Attract Attention

Apply visual merchandising techniques to highlight certain products. For example, combine products into themed sets or create promotional racks. It is important that the design is harmonious and emphasizes the value of your offer.

Organize Promotions and Christmas Sales

Develop promotions to draw attention to your store. Consider several options:

1. Classic discounts: Set discounts on popular items. Hold a grand sale on certain days.
2. Quantity promotions: Discount the second item on the receipt. Favorable offers on bundle purchases.
3. Gift Cards: Introduce certificates that customers can purchase as gifts.
4. Drawings and contests: For example, draw a grand prize among customers who have made purchases for a certain amount.
5. Loyalty program: Accrual of additional bonuses for purchases during the holiday period.

Advertising Promotion in the New Year Period

The advertising campaign should start well in advance. Use all available channels:

• Social networks: publish posts about sales, organize contests and drawings.
• Email newsletters: inform subscribers about special offers.
• Contextual advertising: attract attention to your store through search engines.
• Offline advertising: place banners and posters in high-traffic areas.

Logistics and Inventory: Prepare your Warehouse for the Holidays

An efficient warehouse is the key to successful sales. What needs to be done:

1. Inventory: Check the availability of popular items. With PlanoHero, you can quickly analyze stock levels and determine which items need replenishing.
2. Plan your deliveries: Coordinate delivery schedules with your suppliers in advance. Create a buffer stock of popular items.
3. Speed up order processing: Optimize your packaging and shipping processes. Use digital solutions to automate logistics.

Staff Training

The store team is the face of your brand. It's important that employees are prepared for an increased influx of shoppers and know how to offer products, promote promotions and handle disputes. Train your staff and provide them with everything they need, from informational materials to holiday uniforms.

Post-Sale Service

The success of Christmas sales does not end at the moment of purchase. It is important to organize quality service after the sale: to provide the possibility of returning or exchanging merchandise, to respond promptly to customers' requests and to maintain a high level of service.

The Christmas season is not only a time of great opportunities, but also of great challenges for business. Use modern digital solutions to automate routine processes, optimize inventory and increase sales efficiency. Remember that success during the holidays depends on how prepared you are to meet the expectations of your customers