Merchandising w sklepie z zastawą stołową

Tableware merchandising is not just a process of layout goods, but a full-fledged art and science aimed at attracting the attention of customers, increasing sales and creating a positive impression of the store. Competent organization of the sales area and strategic placement of tableware can significantly affect the success of the business.

The main principles of tableware merchandising

1. Space zoning. The store should be divided into logical zones: kitchen utensils, serving items, gift sets, premium segment. This makes it easier to find the right product and makes the space more organized.
2. Use color accents. Match items by color scheme, creating harmonious compositions. This is important for gift sets and holiday collections.
3. Seasonality and theme. It is important to take into account the current season or holiday season. For example, before New Year's Eve, focus on tableware for holiday serving, and in the summer - on goods for picnics and grilling.

Proper layout of tableware in the sales area

Proper organization of the sales space is the key to sales success. The main tips for laying out:

• Cups are placed on hooks by the handle, and saucers are placed separately or together with cups. In the PlanoHero tool you can create a shelving unit with hooks, example of pan and lid layout on the planogram:

• The upper shelves are allocated for large items (sets), the lower shelves are for boxes with sets.
• The use of multi-level stands helps to visually highlight the products.

Particular attention should be paid to the asymmetry of shelves: different heights contribute to the convenience and safety of buyers. There should be enough space between the rows so that the customer can easily take the goods.

Visual merchandising of tableware

Visual appeal plays an important role in sales. For example, white porcelain on the background of dark shelves looks more favorable, and the combination of glass and ceramic goods creates an interesting contrast.

Composition layouts are an ideal way to showcase products in action. For example:

• Placing a complete set on a table using textiles and accessories creates a finished look.
• Plates and bowls can be displayed on stands and boxes can be used as decorative elements.

Don't forget the importance of focal points. Place light-colored items in the background and darker items closer to the edge of the display case. This creates visual depth and attracts attention.

Principles of layout tableware in the sales area:

1. Maintain optimal shelf height so that all merchandise are accessible to customers of average height.
2. Pay attention to color blocking even in the budget segment.
3. Stimulate additional sales by combining tableware with textiles or souvenirs.
4. Place groups of no more than 7-8 units of the same type on a single shelf. Alternate them with contrasting units to keep the customer's attention.

Layout organization for the mass segment of tableware

Massmarket occupies a significant part of the assortment of any tableware store. Products of this category are characterized by a large volume of units, lack of individual packaging and a wide price range - from budget options to the middle class. The main task of merchandising here is to ensure accessibility and convenience of choice for the customer. Proper layout of tableware in the store begins with a competent grouping of goods. 

The main rules:

1. Grouping by type of goods:

• Serving items (cups, plates, cutlery);
• Cooking utensils (pots, pans);
• Storage containers (containers, jars).

2. Division by material:

• Metal products (steel, aluminum);
• Ceramics and porcelain;
• Plastic utensils and glass.

3. Separation by color and style: Sorting by color allows you to create visually appealing compositions. For example, place all pastel-colored dishes on one shelf and brightly colored ones on another.
4. Dividing tableware by collections even in the budget segment allows you to increase the attractiveness of the product.

These tips help to create a logical planogram, simplifying navigation in the sales area and making the choice more comfortable for the customer.

Merchandising premium tableware

Uniqueness and presentability are important for luxury tableware. Key recommendations:

• Use glazed display cases to showcase high-value items.
• Provide contrasting layout to emphasize the product.
• Use spot lighting to emphasize texture and detail.
• Use custom displays to create a sense of exclusivity.
• Organize separate island shelving. This attracts customers' attention and allows them to view products from all angles.

Accompanying accessories such as linen napkins and tablecloths can help create finished looks and increase the average check.

Effective service for merchandising in a tableware store 

Competent merchandising is impossible without modern solutions. Planohero is an innovative platform that simplifies merchandising management. The service allows you to:

• Create detailed planograms for each department of the store;

• Optimize assortment and use each shelf with maximum efficiency;
• Analyze layout efficiency and make changes in real time.

With Planohero, you can easily adapt your layout to changes in demand and seasonal trends, which is especially important for housewares stores, where the popularity of goods can vary from season to season.

Merchandising in a tableware store is a set of strategies aimed at creating a comfortable, aesthetic and profitable for the customer retail space. Proper layout of tableware in the store helps to attract the attention of customers, increase sales and create a positive image of the store