Automate the merchandising process for beauty retailers. Choose PlanoHero for efficient layout and sales growth
PlanoHero gives beauty and cosmetics retailers a structured way to build planograms for health and beauty stores - from skincare and fragrance layouts to chain-wide execution tracking. Automate the planogramming process, enforce brand display agreements, and drive sales growth across every location.
Manage all aspects of planogramming through PlanoHero: from creating planograms for beauty stores to overseeing their execution in-store and analyzing layout efficiency. For health and beauty chains managing multiple brands, supplier display agreements, and seasonal ranges simultaneously, centralising this process reduces coordination overhead and ensures that every store reflects the approved layout - not a local interpretation of it.
Keeping the aesthetic look on the shelves is essential for brand integrity. Correct placement of goods in areas for impulse purchases, such as checkouts and end-caps, ensures that high-margin items stay in focus. PlanoHero automates this by encoding visual standards into every layout, aligning premium presentation with the natural customer path. This strategic approach turns browsing into buying, consistently increasing the average basket value across your entire chain.
Design layouts based on sales data and account for the specific nuances of product categories - cosmetics, perfumes, skincare, personal care, household, and vitamins. The system supports brand shop-in-shop zone configurations, shade-run sequencing for colour cosmetics lines with deep SKU counts, and fragrance luxury beauty display rules specified by supplier agreements. Layouts reflect both category logic and brand requirements - reducing the gap between what suppliers specify and what appears on the shelf.
Develop planograms that accommodate various equipment configurations and product parameters. Beauty stores use a wider range of fixture types than most retail categories - open gondola shelving, glass display counters for luxury items, rotating tower units for nail and lip products, and wall bays for haircare. The platform handles each fixture type accurately, so planograms reflect actual store equipment rather than generic shelf templates.
Maintain consistent layouts throughout the entire chain using a library of approved planograms, ensuring brand integrity across every store. For beauty retailers operating franchise models or multi-brand formats, this means supplier display specifications - shade sequences, tester positions, brand zone dimensions are applied uniformly, not interpreted differently at each location.
Use heat maps to analyse visitor movement in the sales area, identifying zones with the highest and lowest sales and understanding purchase patterns from a single receipt. In beauty retail, this analysis is particularly valuable for fragrance counter positioning, premium skincare placement, and impulse accessory zones where a shift of even a few metres can significantly affect sell-through rates and average basket value.
Manage all aspects of planogramming through PlanoHero: from creating planograms for beauty stores to overseeing their execution in-store and analyzing layout efficiency. For health and beauty chains managing multiple brands, supplier display agreements, and seasonal ranges simultaneously, centralising this process reduces coordination overhead and ensures that every store reflects the approved layout - not a local interpretation of it.
Keeping the aesthetic look on the shelves is essential for brand integrity. Correct placement of goods in areas for impulse purchases, such as checkouts and end-caps, ensures that high-margin items stay in focus. PlanoHero automates this by encoding visual standards into every layout, aligning premium presentation with the natural customer path. This strategic approach turns browsing into buying, consistently increasing the average basket value across your entire chain.
Design layouts based on sales data and account for the specific nuances of product categories - cosmetics, perfumes, skincare, personal care, household, and vitamins. The system supports brand shop-in-shop zone configurations, shade-run sequencing for colour cosmetics lines with deep SKU counts, and fragrance luxury beauty display rules specified by supplier agreements. Layouts reflect both category logic and brand requirements - reducing the gap between what suppliers specify and what appears on the shelf.
Develop planograms that accommodate various equipment configurations and product parameters. Beauty stores use a wider range of fixture types than most retail categories - open gondola shelving, glass display counters for luxury items, rotating tower units for nail and lip products, and wall bays for haircare. The platform handles each fixture type accurately, so planograms reflect actual store equipment rather than generic shelf templates.
Maintain consistent layouts throughout the entire chain using a library of approved planograms, ensuring brand integrity across every store. For beauty retailers operating franchise models or multi-brand formats, this means supplier display specifications - shade sequences, tester positions, brand zone dimensions are applied uniformly, not interpreted differently at each location.
Use heat maps to analyse visitor movement in the sales area, identifying zones with the highest and lowest sales and understanding purchase patterns from a single receipt. In beauty retail, this analysis is particularly valuable for fragrance counter positioning, premium skincare placement, and impulse accessory zones where a shift of even a few metres can significantly affect sell-through rates and average basket value.
Choose a modern planogramming solution that transforms business processes in retail
While beauty shelves look effortless to the shopper, maintaining that perfection requires solving specific architectural challenges that generic retail tools overlook:
A single cosmetic line can feature dozens of nearly identical shades. Maintaining the correct color gradient across 30+ SKUs isn't just about order - it’s about the brand’s visual identity. Even one missing facing or a swapped lipstick tester breaks the "visual run" and halts the customer's decision-making process.
Fragrance and luxury beauty displays operate under strict contractual agreements. Premium brands demand specific lighting, heights, and adjacencies. PlanoHero encodes these "shop-in-shop" rules into the layout, so your store teams can’t accidentally place a prestige fragrance next to a mass-market line, preserving brand equity and supplier trust.
When a prestige range launches, the transition must be instant. Relying on manual updates for complex fragrance layouts leads to inconsistent execution. With centralized automation, new facing counts and adjacency rules for seasonal skincare sets reach every store at once, ensuring the launch looks as good in a regional branch as it does in the flagship store.
ideal for stores managing up to 5,000 SKUs
for large chains requiring unlimited SKUs, advanced analytics, and custom layout rules.
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Wednesday, April 29, 2026
Don’t let retail expansion become a manual nightmare.
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