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Visual Merchandising Software for Every Retail Format
From store planning and fixture modeling to real-time shelf compliance, PlanoHero gives you the complete set of capabilities to manage visual merchandising at scale. Our modular, cloud-based visual merchandising tool combines design freedom with data discipline so you can make better decisions, reduce time-to-shelf, and keep every location on brand.
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Creating a Store Plan
Build store plans from scratch or upload existing floor plans (DWG or DXF). Use intuitive drag-and-drop drawing tools to place gondolas, checkouts, endcaps, and fixture zones. Precise space planning speeds deployment and reduces costly layout errors — so every planogram fits the intended store footprint.
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Equipment Builder
Replicate real store fixtures — shelves, gondolas, fridges, bins — to exact dimensions. PlanoHero’s Equipment Builder ensures your planograms are built against true fixture models so execution in the store matches design intent. Reduce rework and ensure accuracy across chains with standardized fixture libraries.
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Planogram Creator
Design visually compelling, data-driven planograms with manual placement or smart automation. Use rules, restrictions, and bulk editing to enforce brand, legal, and promotional constraints while speeding up routine tasks. Combine sales, margin, and velocity data to prioritize high-impact SKUs and maximize shelf ROI.
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Assortment Optimization
Monitor in-store availability, identify slow movers, and rotate seasonal or promotional items with automated layout adjustments. Manage assortments across multiple planograms to reduce stockouts, avoid overstocks, and improve sell-through.
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AI-Powered Layout Rules
Automate shelf strategies with AI-assisted layout rules. Define placement logic by brand priority, visibility, promotions, or sales targets — or use ready-made AI queries to generate compliant planograms in minutes. Achieve consistent, optimized shelves faster while freeing merchandisers for strategic tasks.
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Planogram Distribution to Stores
Send planogram updates directly to stores with visual instructions and version history. Centralized distribution keeps local teams aligned with HQ strategy, minimizes implementation mistakes, and tracks rollout progress across regions and store formats.
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Planogram Execution
Control execution from design to confirmation. Store teams receive tasks and planograms on the PlanoHero Layout app, upload photo reports, and mark completion. HQ monitors compliance, opens corrective actions, and measures time-to-execute — all in one workflow.
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Why Retailers Choose PlanoHero
PlanoHero is more than a planogram editor — it’s a retail visual merchandising software platform built to deliver measurable business outcomes. Retailers rely on PlanoHero to:
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Scale visual standards across hundreds or thousands of stores with centralized control.
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Automate routine planogram tasks and reduce manual errors with rule-based layout generation.
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Increase shelf productivity by prioritizing high-margin and high-velocity SKUs.
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Improve execution accuracy via mobile photo reporting and step-by-step visuals for store teams.
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Accelerate go-to-market for seasonal campaigns and promotions with fast distribution and compliance checks.
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Close the loop between design and performance with analytics that tie planogram changes to sales outcomes.
Everything included in PlanoHero Free Trial
Store plan & fixture builder
Test assortment
Basic planogram settings
Planogram templates
Planogram generator (manual + AI rules)
Key Benefits of Using Visual Merchandising Platforms
PlanoHero helps you automate merchandising tasks, improve shelf execution, and make data-driven decisions that impact sales and store performance.
Feature
Intelligent Display Planning
How It Enhances Visual Merchandising
Create visually appealing layouts aligned with shopper psychology and brand identity.
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Store-Specific Customization
How It Enhances Visual Merchandising
Tailor product placement and store setups for every retail location based on traffic and space.
Feature
Guided In-Store Execution
How It Enhances Visual Merchandising
Mobile app ensures store staff follow visual guidelines precisely.
Feature
Performance-Driven Layouts
How It Enhances Visual Merchandising
Base visual choices on product data like sell-through, seasonality, and promotion response.
Feature
Brand Storytelling at Shelf
How It Enhances Visual Merchandising
Design displays that communicate your brand identity and marketing campaigns visually.
Feature
Cross-Functional Collaboration
How It Enhances Visual Merchandising
Centralize communication between HQ and store teams to execute visual strategies without friction.
PlanoHero Core Features
Drag-and-drop store planner & planogram maker
Custom equipment & fixture builder
AI layout rules and AI assistant Wizora
Mobile planogram execution app (PlanoHero Layout) with photo reports
Planogram distribution and compliance control
Shelf analytics and performance reports
Join 100+ retailers across fashion, grocery, and electronics who trust PlanoHero to scale merchandising operations.
14-day free trial
No credit card required
Try PlanoHero – your free planogram software trial starts today!
Discover the power of fast planogram creation. Quickly create planograms and an effective layout with PlanoHero planogram software!
FAQ
Visual merchandising software helps retailers plan how products are displayed in stores, share those display standards with store teams, and check that stores follow them. In PlanoHero, this covers store plans, fixture models, planograms, distribution to stores, and execution control through photo reports with AI recognition.
Shoppers find products faster when shelves are consistent, well-stocked, and logically grouped. Visual merchandising software helps keep displays the same across stores, places key products in visible positions, and helps catch execution errors such as gaps or misplaced products.
Planogramming tools focus on what goes on each shelf: product positions, facings, and space by category. Visual merchandising is broader and also covers how displays look across the store, including fixtures, zones, signage, and lighting. PlanoHero covers the shelf and fixture side of visual merchandising: store plans, fixture models, planograms, and execution control in stores.
Pricing depends on the size of the chain, the number of SKUs, and the modules you need. PlanoHero has two plans. Lite ($199/month) covers up to 5,000 SKUs and 100 planograms. Enterprise (custom pricing) adds rollout, in-store execution with the PlanoHero Layout app, control, shelf performance analysis and AI features. You can start with a 14-day free trial, no credit card required. See pricing.
Results depend on the size of the chain and how consistently planograms are executed. PlanoHero customers have reported up to 13% fewer lost sales, up to 80% fewer out-of-stocks, and up to 5% lower planogram administration costs. See customer-stories.
Yes. The PlanoHero Layout app lets store teams receive planograms and tasks, view layouts on their phones, see in augmented reality (AR) how products should be placed on the shelf, and confirm execution with photo reports, which AI Photo Report Recognition checks against the planogram.
Store staff take a photo of the finished shelf in the PlanoHero Layout app. AI Photo Report Recognition compares it with the planogram, flags gaps, extra products, and placement or facing errors, and gives an overall score with a comment for the store manager. Learn more about execution control.
Ready to automate your merchandising process?