Children's Store Merchandising

Merchandising of a children's store is the process of organizing space and layout of goods in order to create comfortable conditions for customers and increase sales. The main goal is to create a comfortable, safe and attractive space where customers enjoy spending time and making purchases.

Zoning of a Children's Goods Store

The first step in organizing the shopping space is zoning. It creates a clear and convenient navigation for parents and children. The main zones that are worth highlighting are:

1. Clothing and shoes for children. Here it is important to create a space where parents can calmly choose and try on goods. Clothing and shoes for children are often divided into zones for boys and girls, located side by side. The fitting rooms in these areas should be spacious so that parents can help their children change clothes. Nearby it is worth placing a play area so that children do not get bored.
2. Toys. Emotionally attractive goods are better placed at the beginning of the route or on the main route of traffic. The zone should be bright, creative to arouse interest in children. A playful atmosphere promotes impulsive purchases.
3. Baby care products. The atmosphere in such zones should be as cozy and comfortable as possible. The fitting rooms for pregnant women are better to make spacious and equipped with comfortable seats.

Each zone should be logically justified and create a convenient route for shoppers. Do not forget that zoning should take into account age specifics. Toys for kids and teenagers are better placed in separate parts of the store to avoid conflicts and provide comfort to all categories of buyers. 

In the checkout area it is advantageous to place goods of impulse demand: small toys, sweets, goods for holidays.

Features of Merchandising in a Children's Store

Safety in stores of children's goods should be at the highest level. Remove sharp corners, exclude unstable structures and place glass products in closed showcases. Aisles between the racks should be wide enough for parents to move comfortably with strollers.

Themed window displays based on the season or holidays will attract extra attention and create a positive impression.

Lighting is one of the most important tools in creating a mood. Warm light with a high color rendering factor helps to convey an atmosphere of carefree and joyfulness.

Use bright colors to create an atmosphere of magic.

Effective Layout of Children's Goods

Proper layout of children's products is the key to increasing sales. Retail equipment should be safe, functional and adapted to the needs of children. For example, shelves with merchandise should be located at the level of their gaze, so that children can choose their own toys or clothes. However, expensive items should be placed at a level accessible only to adults to avoid conflicts. Take into account the age groups and divide the goods into categories: for newborns, toddlers, schoolchildren and teenagers.

The organization of the layout of goods in a children's store has its own peculiarities, depending on the category of products:

Baby food. Products for children should be laid out in blocks, taking into account the age groups. In the PlanoHero service you can create separate blocks on the planogram and customize the layout of goods specifically in the created block separately from the layout of other merchandise. Thus, you can apply layout rules to the block. This is another convenient tool of the service, which allows you to customize layout by grouping goods by several parameters with different levels of nesting. For example, you can group goods by brands and set the percentage of layout for different groups, as well as within each group sort the goods by any parameters, for example, by country of origin, size or price. In this way, you can create a rule for the desired parameters, save it and apply this rule to all planograms of the network or individual planograms for stores.

Hygiene products. Products in this category are sorted by type: shampoos, soaps, diapers, etc. Cheaper products are placed on the lower shelves, and goods of medium and high value - at the eye level of parents.

Clothing and shoes. Layout of children's clothes requires a special approach. The main recommendations:

1. Clothing is divided by gender (for boys and girls) and age categories.
2. Mannequins are used to demonstrate collections.
3. The distance between hangers should be at least 3 cm for easy viewing.

Proper Toy Store Layout

Toys should be organized in such a way that the child can easily see and touch the goods he is interested in. The basic rules of laying out:

• Use stands or island racks. In the service PlanoHero you can create a rack with round or rounded shelves. Thanks to its design, such equipment allows you to maximize the available space by placing goods on all sides, which significantly increases their visibility and accessibility to customers. The flexible design of the rack allows you to easily adapt it to different formats of merchandise, seasonal promotions providing an attractive layout.

• Distribute toys in the form of compositions: cars on the floor, dolls in cribs, plush bunnies at the table.
• Divide products by age groups and themes: dolls, board games, constructors, soft toys.

Place the most expensive toys at the beginning of the area, and more affordable toys closer to the exit.

Digital solutions, such as PlanoHero, help to effectively manage layout and zoning. This service allows you to plan customer routes, analyze the effectiveness of product placement and make changes quickly. The use of such technologies facilitates the work of employees and makes the store more attractive to customers.

Merchandising of children's goods is an art that combines logic, aesthetics and understanding of the psychology of buyers. By taking all of the above aspects into account, you will be able to create a space that will delight children and parents, as well as stimulate sales