Optimizing merchandising: The story of PlanoHero Implementation in the DELVI Chain

Delvi, a national chain of family markets serving thousands of customers nationwide for many years, decided to implement shelf display management and planogram control. That's why the company started looking for solutions to automate its processes. The main goal was to improve control over merchandising and respond quickly to changes in market conditions.

 

Inna Vynarchuk, an analyst of consolidated information and a planogram specialist at Delvi, shared her experience implementing a solution to automate product layout management. Read on to find out how PlanoHero helped Delvi chain take merchandising to a new level and optimize workflows.

 

National Chain of Family Markets “DELVI”

 

 

Before PlanoHero: How They Managed the Layout Before

"Before implementing PlanoHero, the chain used Excel to create planograms. A manual process complicated the work: we searched for product images, coordinated the layout of goods with suppliers, and then employees simply placed the goods on the shelves, filling in the empty spaces at their discretion." - Inna Vynarchuk, consolidated information analyst and planogram specialist at Delvi.

The control over the layout was unsystematic, which led to uneven merchandising management.

 

 

Searching for a Solution and Choosing PlanoHero

The company conducted a detailed market monitoring in search of an effective solution for merchandising automation. The company was chosen according to its needs and requirements. The main selection criteria were the company's reputation, price-quality ratio, flexibility of settings, and functionality that allows you to create and control the layout. PlanoHero fully met these requirements due to its ability to optimize the planogramming process, control the layout, and provide detailed analytics.

 

 

PlanoHero Integration: Gradual Transition to Automation

The process of implementing the PlanoHero service was gradual. Store employees received step-by-step instructions. The team quickly adapted to the new tool. The intuitive interface and ongoing support helped to resolve all issues.

 

"For people without experience with a similar service, it was initially unusual. But then, after mastering the functionality and additional options, it became even more interesting.” - Inna Vynarchuk, consolidated information analyst and planogram specialist at Delvi.

 

*At the time of writing, the Delvi chain has been using PlanoHero for over 3 years.

 

 

Changes after PlanoHero Implementation: a New Level of Control

Since integrating PlanoHero, the chain has seen significant improvements in planogram management:

• creating and sending planograms to stores is faster and more efficient;

• control of the layout in the markets is carried out with the help of photo reports;

• instantly making changes to planograms and informing stores about them.

It is now possible to analyze sales and track the effectiveness of the displays, which helps to adjust the placement of products in time.

 

 

 

 

PlanoHero Layout mobile application has become incredibly convenient for store employees. Thanks to the app, employees can view changes in the planogram and adjust the layout of goods directly on the sales floor, significantly saving time and increasing efficiency.

 

 

Key Processes Customized with PlanoHero

Delvi actively uses PlanoHero. The service has helped the company automate its main merchandising processes, including creating planograms, controlling equipment placement, making changes to product displays, photo reports, and sales analytics. Thanks to this system, market employees are promptly notified of changes, and managers can monitor the implementation of planograms.

 

"The service's functionality - creating, adjusting, and sending planograms - is important for the chain. All processes are logically interconnected, so if you remove one of them, it will disrupt the whole mechanism."

 

Working with the store plan and planograms, the chain understands whether it is possible to place specific commercial equipment, whether the declared assortment of goods will fit on the shelves, and how the display and overall visualization of the sales area will look.

 

 

PlanoHero Layout and PlanoHero Size apps

PlanoHero mobile apps make it easier to work with planograms in stores.

 

"We actively use the PlanoHero Layout app. It is inconvenient for managers to run around with a laptop on the sales floor. That's why employees are very fond of the mobile version. The Size app is also useful for setting product sizes." - Inna Vynarchuk, consolidated information analyst and planogram specialist at Delvi.

 

It is convenient for managers to work with planograms using the mobile application to receive new planograms, see changes, and immediately adjust the layout in the sales area. This significantly saves time and increases work efficiency.

 

 

The Role of the Support Team: Always in Touch

The PlanoHero support team played an essential role in integrating the service. "Delvie regularly contacts PlanoHero technical support to improve processes, receiving timely and high-quality feedback. Cooperation with the support team is one of the key reasons for the long and practical work with PlanoHero.

 

"Of course, we have been and still are contacting them whenever we have questions, and we receive feedback from technical support as soon as possible. Believe me, we have many questions, and we always strive to improve, fix, and add something, so we communicate quite often."

 

 

Results of PlanoHero Implementation in the Delvi Chain

The national chain of family markets Delvi recommends PlanoHero to other retailers. The service has significantly simplified workflows and increased store efficiency. Thanks to PlanoHero, the chain has better-controlled merchandising and responded more quickly to market changes. The team's efficiency has also improved thanks to the implementation of photo reports and the function of setting deadlines for achieving goals.

 

"Using the PlanoHero software, we save resources and optimize processes. For example, information about planogram changes, equipment placement, or display adjustments can be sent to stores instantly without needing physical presence or additional resources. This significantly reduces the time to complete tasks and allows us to focus on strategic tasks."

 

The chain plans to continue working with PlanoHero and aims to develop a long-term, mutually beneficial relationship.

Delvi recommends that new users of the service explore additional options and tools of PlanoHero, as they can significantly increase sales and optimize processes in any retail sector.

Automation of planogramming processes with PlanoHero has become an essential step in developing the Delvi chain.

 

“Thanks to PlanoHero, we not only automated the process of planogramming but also created a clear system of layout control, which led to increased sales and improved efficiency of our business.” - Inna Vynarchuk, consolidated information analyst and planogram specialist at Delvi.