Visual Merchandising Software for Every Retail Format
From store planning and fixture modeling to real-time shelf compliance, PlanoHero gives you the complete set of capabilities to manage visual merchandising at scale. Our modular, cloud-based visual merchandising tool combines design freedom with data discipline so you can make better decisions, reduce time-to-shelf, and keep every location on brand.
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Creating a Store Plan
Build store plans from scratch or upload existing floor plans (.dxf). Use intuitive drag-and-drop drawing tools to place gondolas, checkouts, endcaps, and fixture zones. Precise space planning speeds deployment and reduces costly layout errors — so every planogram fits the intended store footprint.
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Equipment Builder
Replicate real store fixtures — shelves, gondolas, fridges, bins — to exact dimensions. PlanoHero’s Equipment Builder ensures your planograms are built against true fixture models so execution in the store matches design intent. Reduce rework and ensure accuracy across chains with standardized fixture libraries.
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Planogram Creator
Design visually compelling, data-driven planograms with manual placement or smart automation. Use rules, restrictions, and bulk editing to enforce brand, legal, and promotional constraints while speeding up routine tasks. Combine sales, margin, and velocity data to prioritize high-impact SKUs and maximize shelf ROI.
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Assortment Optimization
Monitor in-store availability, identify slow movers, and rotate seasonal or promotional items with automated layout adjustments. Manage assortments across multiple planograms to reduce stockouts, avoid overstocks, and improve sell-through.
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AI-Powered Layout Rules
Automate shelf strategies with AI-assisted layout rules. Define placement logic by brand priority, visibility, promotions, or sales targets — or use ready-made AI queries to generate compliant planograms in minutes. Achieve consistent, optimized shelves faster while freeing merchandisers for strategic tasks.
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Planogram Distribution to Stores
Send planogram updates directly to stores with visual instructions and version history. Centralized distribution keeps local teams aligned with HQ strategy, minimizes implementation mistakes, and tracks rollout progress across regions and store formats.
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Planogram Execution
Control execution from design to confirmation. Store teams receive tasks and planograms on the PlanoHero Layout app, upload photo reports, and mark completion. HQ monitors compliance, opens corrective actions, and measures time-to-execute — all in one workflow.
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Why Retailes Choose PlanoHero
PlanoHero is more than a planogram editor — it’s a retail visual merchandising software platform built to deliver measurable business outcomes. Retailers rely on PlanoHero to:
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Scale visual standards across hundreds or thousands of stores with centralized control.
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Automate routine planogram tasks and reduce manual errors with rule-based layout generation.
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Increase shelf productivity by prioritizing high-margin and high-velocity SKUs.
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Improve execution accuracy via mobile photo reporting and step-by-step visuals for store teams.
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Accelerate go-to-market for seasonal campaigns and promotions with fast distribution and compliance checks.
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Close the loop between design and performance with analytics that tie planogram changes to sales outcomes.
Everything included in PlanoHero Free Trial
Store plan & fixture builder
Test assortment
Basic planogram settings
Planogram templates
Planogram generator (manual + AI rules)
Key Benefits of Using Visual Merchandising Platforms
PlanoHero helps you automate merchandising tasks, improve shelf execution, and make data-driven decisions that impact sales and store performance.
Feature
Intelligent Display Planning
How It Enhances Visual Merchandising
Create visually appealing layouts aligned with shopper psychology and brand identity.
Feature
Store-Specific Customization
How It Enhances Visual Merchandising
Tailor product placement and store setups for every retail location based on traffic and space.
Feature
Guided In-Store Execution
How It Enhances Visual Merchandising
Mobile app ensures store staff follow visual guidelines precisely.
Feature
Performance-Driven Layouts
How It Enhances Visual Merchandising
Base visual choices on product data like sell-through, seasonality, and promotion response.
Feature
Brand Storytelling at Shelf
How It Enhances Visual Merchandising
Design displays that communicate your brand identity and marketing campaigns visually.
Feature
Cross-Functional Collaboration
How It Enhances Visual Merchandising
Centralize communication between HQ and store teams to execute visual strategies without friction.
Core Features PlanHero Visual Merchandising Software
Drag-and-drop store planner & planogram maker
Custom equipment & fixture builder
AI layout rules and AI assistant Wizora
Mobile planogram execution app (PlanoHero Layout) with photo reports
Planogram distribution and compliance control
Shelf analytics and performance reports
Join 100+ retailers across fashion, grocery, and electronics who trust PlanoHero to scale merchandising operations.
FAQ
Visual merchandising software is a digital platform that helps retailers plan, visualize, and execute in-store product displays and store layouts. It allows for consistent brand representation, optimized product placement, and improved customer engagement. Unlike traditional merchandising tools, visual merchandising software focuses on the look, feel, and shopper flow within retail spaces — making it essential for enhancing the in-store experience and influencing purchasing behavior.
Visual merchandising tools are used by:
- Visual merchandisers
- Category and space planners
- Store managers and field teams
- Marketing and branding teams
- Retail operations departments
Whether you're managing a fashion boutique, a supermarket chain, or a franchise network, a visual merchandising app streamlines your operations and ensures brand cohesion across all store locations.
The software helps create visually coherent and attractive environments by ensuring consistent display rules, optimized product visibility, and engaging layouts. By managing display zones, color schemes, fixture arrangements, and promotional visuals, retailers can influence customer behavior, increase dwell time, and ultimately boost sales conversion rates.
While planogramming tools focus on product placement by category or sales data, visual merchandising software goes beyond shelves. It incorporates design principles, shopper psychology, brand storytelling, and environmental elements like lighting, signage, and flow. PlanoHero bridges both — offering advanced planogramming integrated within a full visual merchandising solution.
Costs depend on features. Entry tiers can start at modest monthly fees, while enterprise solutions include custom pricing. PlanoHero provides Starter, Pro and Enterprice plan.
Retailers using visual merchandising solutions like PlanoHero often report:
- 15–25% faster planogram development
- Up to 20% improvement in planogram execution accuracy
- Reduction in display errors and miscommunication
- 10–30% increase in product visibility for key SKUs
- Significant uplift in conversion rate and average basket size
By delivering a consistent and visually compelling shopper experience, PlanoHero helps retailers increase both short-term revenue and long-term brand loyalty.
PlanoHero offers a dedicated mobile execution app PlanoHero Layout that allows store teams to receive planograms, report execution with photos, and communicate in real-time.
PlanoHero is built to support retailers of all sizes — from independent stores to global chains. Small businesses benefit from intuitive tools, easy setup, and affordable cloud-based plans. Start with the essentials (planograms, layouts, execution) and scale up as your store chain grows.
Ready to automate your merchandising process?
