product_placement

 

How to arrange the layout of goods on the shelves in the store?

 

Goods are placed in stores according to certain rules. These rules are used all over the world to increase sales. A competent layout of goods is based on the golden principles of merchandising.

 

This is a set of special measures to maximize demand for products and create effective communication between the client and the product, increase brand awareness, and as a result, increase sales.

 

It is known that 7 out of 10 buyers make a purchase decision right in front of the counter, even if it was a planned purchase of a certain product.

 

How to influence the client’s decision and draw his attention to the product? 

The correct approach to the layout of goods due to the psychology of customer behavior is what can increase sales. Reasonable placement of goods on the shelves, by price, groups, brands, as well as carefully selected places in the trading floors will help to attract the customers’ attention to specific products, thereby influencing the choice of buyers.

 

Planograms are used for the schematic placement of goods on the shelves. These are visual schemes of trading floors, equipment, along with the layout of goods. The PlanoHero service is created to automate planogramming processes in retail.

 

How and where should we place a product for better sale? How to avoid mistakes and not lose profit?

 

Each store has its own time-tested methods of goods layout. However, there are basic principles of product placement that will work equally effectively on all trading floors.

 

Principle #1

Logics. Sequence. Groups.

The placement of goods should be logical and consistent. Sort items into groups, place similar items nearby. It will be easier for making your future layouts and help your customers quickly navigate when looking for the right product. Make sure that each product group is presented separately.

   

Where should the best-selling goods be displayed in the store?

 

The most profitable places on the shelves are in those places where the movement of buyers begins. If you need to promote sales of certain products, place them on the right. And place products that are already popular on the left.

 

Principle #2

At eye level

Place goods on the shelves at the buyer’s eye level, where the client can easily see the goods.

This will reduce the search time for products and will stimulate sales.

Shelves at about 160 cm level (an average client’s height) from the floor are called golden. These shelves with goods are in the greatest demand and products there are sold better than on the other shelves.

However, this rule does not work in kids’ stores, where a  gold shelf is considered at the child's eyes level. 

Interesting to know, that shelves above eye level are the most often interpreted by the buyer as expensive, and below the eye level - as cheap.

 

By the way, the lower left side of the rack is considered non-profitable and is called the dead zone. It usually places low-demand goods and goods in large packages.

 

Principle #3

Facing

A simple and important display rule is always to place the product facing the customer. This is facing. Usually, the front side of the product packaging is bright and attractive, so it can be easily recognized by the buyer.

After all, customers are guided by the name, color, brand, and information on the package.

 

Principle #4

Price tags

If the buyer does not enter the price of the product, he will suspect fraud or a possible high price and is unlikely to buy the product, which will lead to a sales decrease.

Check the availability of up-to-date price tags for all products. After all, old price tags or their absence will have a negative impact on the loyalty of your potential buyers.

 

Principle #5

Fill the shelves on time. Cleanliness and tidiness.

There should be no empty shelves in the store. Even if the goods are not enough, and it is unprofitable to order a large batch. In this case, it is appropriate to place a row of goods closer to the edge of the shelves, thus creating the impression of fullness. Additionally, you can equip mirrored showcases, which will also create the effect of a sufficient goods amount.

And finally, take care of the shelves and sales areas to be clean and neat. This will reveal your attitude not only to organizing a business, but also to care about your customers and your reputation.

 

It is clear that a reasonable and efficient layout of goods requires a lot of effort and time from the entire team. The PlanoHero cloud service will help you control all the processes of product placement and sales. It allows you to automate planogramming processes, from drawing a store plan, equipment, and planograms to layout control and sales analysis.

 

Consistency, automation, and control of all retail processes are your profit and business success. Try a free demo version of the PlanoHero service on our website.