Kopiyochka Retail Chain: Full-Cycle Shelf Management with PlanoHero

In 2026, Kopiyochka is refining how it manages store fixtures, assortment, and merchandising. The chain chose PlanoHero as its technology foundation: planogram software that covers the entire shelf workflow, from store floor plans and planogram development to distribution to stores and execution control.

With PlanoHero, commercial decisions take the sales floor's physical capacity into account. Purchase volumes and inventory levels are defined by actual shelf space, and a new item enters the assortment only when there is room for it on the planogram.

 

 

About Kopiyochka

Kopiyochka is a large Ukrainian discount retail chain specializing in everyday essentials.

• Format: one dollar store
• Stores: 600+ in almost every region of Ukraine
• PlanoHero customer since: 2024

 

The case at a glance

Challenge. Managing assortment, purchasing, and shelf space requires aligning demand with the physical capacity available to hold inventory.

Solution. With PlanoHero, the chain is making its shelf space and inventory work more efficiently.

Result. Better inventory turnover, steady sales growth, and no additional merchandisers hired.

 

 

 

 

Why Kopiyochka chose PlanoHero

Before PlanoHero, the chain already used another tool for planograms and store floor plans. But it needed a solution that went beyond building planograms and covered the whole process: floor plans with a full list of fixtures by type, product placement on the shelf, and planogram execution control.

For the team, the decision was not only a technical one. In Vasyl Lozynskyi’s view, any implementation should be judged in the context of how the chain actually operates:

“Stories like ‘once we have the software, everything will be fine’ do happen, but they’re fairy tales. Success depends not only on having software, but on the company’s maturity and how it organizes work around that software. We needed a comprehensive solution that would bridge the gap between how a store should look and what is actually on the shelf. We found it in PlanoHero.”

Data was an equally important criterion. “For us, analytics is not an end in itself. It’s a tool that helps us make better decisions. Without data on how shelf space performs, it was hard to make well-grounded decisions on assortment and inventory.”

 

 

How PlanoHero was rolled out

The technical rollout went fairly quickly. The team started with data preparation: store floor plans were migrated from the previous software, and the assortment was moved from shelf schematics into planograms. Once most floor plans were ready, the chain’s team began working in PlanoHero full time.

“When you introduce something new, you need to understand what the user’s work actually involves. A tool should help people do what they’ve been doing for weeks and months, only faster, with new insights and from a different angle. So beyond knowing the software, you need to know the subject itself. Fear of the new is overcome through substance and context, by understanding the essence of the work. That’s what made us and PlanoHero reliable partners over two years.”

Today, the chain not only uses PlanoHero in its daily operations but also reviews its own workflows and suggests changes that improve the product.

 

 

How Kopiyochka uses PlanoHero

The foundation of the chain’s retail space

PlanoHero is now a core part of how the chain improves its store space: floor plans, fixtures and current assortment.

In parallel, the chain is optimizing its assortment, putting scheduled planograms into practice (they are sent to stores on a set date) and dropping plans to purchase some of its fixtures.

“We build planograms in PlanoHero and evaluate their performance by category, by SKU and by planogram. For us, PlanoHero is the basis for every shelf-related decision.”

A clear planogram cycle

1. An SKU list is assigned to a store group.

2. Merchandisers place SKUs on planograms according to merchandising standards.

3. The planogram is approved and sent to stores for execution.

4. Planogram changes are made on schedule.

As part of assortment optimization, the chain reduced the number of planograms and set an update schedule. Changes are now made systematically rather than ad hoc.

With PlanoHero, building planograms became simpler and faster: according to the team’s estimate, it now takes less time.

The final stage of the cycle is analysis. PlanoHero has become the chain’s single source of data on what is actually happening on the shelves.

“PlanoHero is our source of truth for what’s happening in reality. This is where we see product dimensions, how much product fits on the shelf, how it’s placed, how effective the layout is, and how much inventory a store can hold. That matters because shelf performance analysis by category becomes the basis for decisions on reallocating space between SKUs and categories.”

 

Data exchange via PlanoHero Connector

PlanoHero serves as the chain’s source of shelf data. The chain exports this data daily via Connector: it feeds reporting and data exchange with other systems, including the chain’s own automated ordering system. The team calls data export via Connector a particularly good decision.

“What we value most is that PlanoHero doesn’t work in isolation. It creates opportunities to connect with other systems and makes them stronger.”

 

Up-to-date product data in one system

The chain gets product dimensions and weights from two sources: logistics data and attributes that merchandisers enter directly in PlanoHero. This helps avoid errors that used to happen when, due to human error, inaccurate dimensions made it into the chain’s product master data and the product physically didn’t fit on the shelf.

Product attributes are also refined through store feedback. In the operations department, dedicated teams check compliance with store standards using checklists. If a store or supervisor reports that a product doesn’t fit on the shelf or its dimensions don’t match the specs, the information goes straight to the merchandisers. They verify it and update PlanoHero. Thanks to daily synchronization, the data in the system matches what is actually on the shelf.

 

PlanoHero Layout App in stores

Kopiyochka stores actively use the PlanoHero Layout App. Through the app, stores receive planogram execution tasks with all the information they need about fixtures and products, so staff know exactly where and how to place each item.

“PlanoHero is essential software for successfully managing products on the shelf.”

 

Business results

• The chain is growing with a leaner assortment. In 2026, Kopiyochka continues to grow while its SKU count has dropped by about 10%. Evaluating every category, SKU and planogram in PlanoHero helped identify which items really need to be on the shelf.

• Store revenue increased. Average revenue per store grew by about 8-12% year over year. Shelf space in PlanoHero is allocated based on product performance, and new items reach stores only when there is room for them on the planogram.

• Days of inventory decreased by about 10%.

 

 

How the team’s work changed

• About 25% less time spent building planograms.

• Work became measurable. Merchandisers and format managers now have KPIs, including average planogram creation time. The team can now estimate in advance whether a task can be completed on time.

• A planogram change schedule is in place. The team spotted a potential bottleneck before planogram rework even began.

• Decisions are based on data, not guesswork.

 

PlanoHero as a partner, not just a product

As the chain changed its assortment policy and inventory management, the PlanoHero team supported it at every stage. Each month, both sides aligned on plans: they discussed the chain’s next steps and assessed potential risks together.

“It matters when a partner doesn’t just provide a product but can advise you on whether you’re moving in the right direction. We’ve had vendors where we waited a month or two for an answer. With PlanoHero, it’s different: we quickly get to the bottom of an issue, test a solution and move on. Both sides win: we get quality software, and the PlanoHero team gets feedback to develop the product.”