Planogram Trends 2024: What's New in Store Merchandising?

In the fast-moving world of retail, staying one step ahead is crucial to maintaining a competitive advantage. A store planogram is one of the most effective tools for optimizing retail space and maximizing sales. In this article, we will discuss the latest trends in planogram development and the tools and software that make it all possible.

Integration of Technologies

FMCG is going through a period of digital transformation. This includes internal transformation (planogram management and data analytics technologies), external changes (new digital sales channels, greater reliance on social media), and greater integration between online and physical shopping.

To remain competitive despite the drive to save money, companies must invest in new technologies and strategies for shelf planning and data processing. 

Do new technologies bring profit to companies? Studies have shown that companies are more likely to generate profits when implementing digital innovations.

By using technology for merchandising and collecting and analyzing data in real-time, chains gain essential insights into customer behavior, manage store space and operations, identify areas for improvement and avoid problems and mistakes.

Evolution of planograms

Integration of data analytics

One of the most important trends in 2024 is the increased integration of data analytics with store planogram tools. Retailers are increasingly using sales data to create planograms, ensuring that every inch of shelf space is optimized. Retailers can create more effective planograms using data on product sales, demand, customer preferences, and market trends.

Artificial intelligence 

AI is transforming the world around us, and retail is no exception. AI is changing how we create planograms and customize merchandising and product layouts. Modern planogram creation software often includes AI-driven features that help quickly and automatically generate product layouts on a planogram.  This not only saves time but also increases the accuracy and efficiency of planograms.

3D planogram model

The days of two-dimensional planograms are over. The latest tools for creating planograms now offer the ability to see the shelf layout in a 3D model. This trend is especially useful for large stores, where visualizing the placement of goods in three-dimensional space can lead to better decision-making and more efficient merchandising of retail space.

Focus on customer experience

With the advent of modern planogramming software, retailers can develop shelf layouts that improve the customer experience. You can plan a visually appealing layout by strategically placing products that are often sold together, following the principles of product proximity and cross-merchandising. This way, you can encourage customers to spend more time in the store and increase the average receipt.

Dynamic planograms

Another key trend is the transition to dynamic planograms. Merchandisers are using modern tools to create planograms in which the layout can be quickly adjusted in real-time. This is possible thanks to the use of programs that have a web version and a mobile application. This flexibility allows stores to stay relevant and respond to changes in consumer behavior.

Technology advances in planogramming tools

Cloud solutions

Cloud-based planogramming tools allow you to access and update your planograms from anywhere. This is especially beneficial for large chains that need to ensure consistency across multiple stores. Cloud-based solutions also facilitate team collaboration, ensuring everyone is on the same shared system.

Mobile apps for planograms

With technological advancement, planogram software compatible with smartphones and tablets is in high demand. Accessing planograms on mobile allows store managers to get updated information on planograms and quickly make changes to shelf layouts, ensuring that the planogram is always up-to-date and optimized.

PlanoHero software

A great example of a modern planogram tool that embodies these trends is PlanoHero. This tool offers a comprehensive solution for creating, managing, and optimizing store planograms. At the same time, PlanoHero allows you to create equipment, draw a store plan, send the created planograms to the store, and monitor the layout implementation. In addition, the service has an analytics module that allows you to track the effectiveness of the layout using sales data. Artificial intelligence is also integrated into the service to quickly generate your own rules for laying out products on planograms. 

In addition to the web version, the tool has a mobile application PlanoHero, where the store manager gets convenient access to planograms and the ability to see the shelf layout in augmented reality and make photo reports of executed planograms and send them to the office.

Conclusion

Modern planograms are created in programs with integrated analytics and artificial intelligence. This helps to improve the customer experience. By staying on top of these trends and using the latest tools and software to create planograms, retailers can optimize their store layouts, increase customer satisfaction, and drive sales growth.

For those in the retail industry, keeping track of these planogram trends isn't just beneficial - it's essential to stay competitive in an ever-evolving marketplace. Whether you're an experienced retailer or a newcomer, utilizing these innovations will help you make the most of your retail space in 2024 and beyond.